Your audience is the group of people who are going to pick up your book, turn it over in their hands, and determine if they’ll buy it. You need them. A book isn’t for everyone, because not everyone wants to read the same book. Think of who YOU are writing to and your audience will show themselves.

The first step in starting the book you’ve been wanting to write is to look within. Are you a “plotter” or a “pantser”? I’ve got an expert tip to help with that.